Internet marketing is a marketing activity based on the Internet. Network marketing has many characteristics, but all the basic characteristics of network marketing (fairness, virtuality, symmetry, ambiguity, complexity, monopoly, multiplicity, Fast, positive feedback, global), most people want to understand the advantages and disadvantages of online marketing, and thus gain something. Here are the advantages and disadvantages of Internet marketing for you to summarize briefly.
First, the advantages of network marketing:
1. The network allows consumers to familiarize themselves with some of your company's products earlier, and refers to guiding consumers to recognize products, which is conducive to the company's future competitive advantage, thus occupying a part of the consumer market.
2, because the network browsing it is not limited by time and place can make the decision of consumption more convenient and autonomy, the consumer is completely self-directed, just manipulate the mouse, this is flexible, fast and convenient, is the shopping mall incomparable.
3. Publishing information online, the price is limited, the products are directly sold to consumers, the distribution link can be shortened, and the published information can be freely requested, which is beneficial to the company to obtain cost advantages. The sales range can be broadened, which saves the cost of the salesman running blindly outside. Thereby reducing costs and making the products competitively priced. Most of the visitors who come to visit are customers who are interested in such products. The audience is accurate, avoiding a lot of useless information transmission and saving money.
4. Good communication between the company and the customer. Surveys can be produced to collect customer opinions, allowing customers to participate in the design, development, and production of products, so that production is truly customer-centric, satisfying customers' needs from all aspects, and avoiding unnecessary waste.
5, is conducive to enterprises to provide better service. The one-on-one service of online marketing leaves customers with more space for free consideration, avoids impulsive shopping, and can make more decisions before making comparisons. Online services can be 24 hours of service and are faster. This provides a fast service that also reduces the cost of the service.
6, is conducive to enterprises to improve the multimedia effects of product promotion. Online advertising not only has the characteristics of large amount of information carried by flat media, but also has the visual and auditory effects of radio waves. It can be described as both pictures and sounds. Moreover, advertising does not require printing, saves paper, is not limited by time, and is limited by the layout. Customers can request it whenever they need it. The advertising effect of the curtain curtain advertisement at the exit of the first-class security inspection channel is good.
Second, the disadvantages of network marketing:
1. Lack of trust. People still believe in the concept of seeing is believing, it is no wonder that many businesses have a bad reputation. Although they have a lot of promises, they say that they do one. Therefore, online shopping must be developed to ensure quality is an important aspect.
2, lack of interest. Sometimes, the purpose of shopping is not necessarily to shop, it can be a kind of leisure and entertainment, or enjoy. Online shopping still has the inconvenience of trial use. Consumers don't have the feeling of the field, and they can't judge the true and false from the expression of the salesman. The real thing is always real and vivid than the image. So, for many people, online shopping lacks enough appeal.
3. The price issue is becoming more sensitive. The fullness of online information, so that consumers do not have to go to the West to compare prices, just browse the next business site to shop around, but for businesses, it is easy to cause price wars, so that the industry's profit margins are reduced, or It is the result of both losses.
4, the advertising effect is not good. Although online advertising has the effect of multimedia, its color, sound effects and creativity have great limitations due to the limitations of the available advertising spaces and computer screens on the webpage.
5. The promotion of corporate promotion is intensifying. The initiative is in the hands of consumers, they can choose to see or not, the business is no different from waiting for the rabbit.
Through the understanding of the advantages and disadvantages of network marketing, I believe that everyone can do a good job in network marketing, it is necessary for the development of advantages and corrections of disadvantages, so if you want to know more, we will build a team. I can explain it to you and give you advice.
