Which corporate marketing website design standards can not be ignored? Here are some points for you:
1, the beauty of the navigation
Navigation plays an important role in the website, and its quality can determine the user's stay. The website navigation team of Scorpio here said that the beauty navigation means that the design must be clear, beautiful and generous. Navigation guides the user into different columns. If the customer feels awkward at first sight, then the navigation is a bit problematic.
2, the front desk design catches the eye
The first impression is very important after the user enters a website. It is like a human contact, and if you look comfortable at first, you may be willing to communicate with this person. The website is the same. At first glance, the website looks good, the color is well matched, and the framework structure is good. The user will stay for a few seconds to browse the website and eventually transform into a customer.
3, page loading speed
The speed of page clipping also determines the user's retention to a certain extent. If you want to complete the trust of users in a short time, your website needs to be opened in a short time. It is a pleasure to let users browse time instead of A torture.
4, website compatibility debugging
Compatibility is a problem that must be solved for marketing websites. Depending on the browsers used by different users, such as ie6, ie7, ie8, ie9, Baidu browser, cheetah, etc., these must be browsed before building the website. All devices are compatible, otherwise there will be deformation problems, which directly affect the user experience.
5. Establishment of mobile website
Many times, we only pay attention to the beauty of the PC-side website, and ignore the establishment of the mobile phone mobile website. Because the website image created by the pc side is relatively large, if it is opened on the mobile phone, it will consume more traffic, which makes many viewers feel distressed, causing users to dare to browse the website from the mobile phone.
6, adapt to user habits optimization
Generally, people who do website optimization, they all like to do data analysis, through data analysis to understand the user's browsing habits, for example: the user enters from that page, the user browses that page more times, the page stay time comparison Long wait. Then, we optimize or process the pages with long user retention time, guiding the users to make some choices, and then transform the users into their own customers.
7, accurate keyword promotion
What is a precise keyword? It is a keyword that users search and can improve the conversion rate. You can only find the key words, you can do the right business, and then you can find your customers accurately.
8, using priority layout content
Is the guidance or content point of the goal conversion on the webpage clear? Can the user immediately get the information they expect? These require us to work hard on typography and design, and the content that the user wants to see most is presented in the first time. Match the user in the right way at the user's eyes.
9, the content classification is clear
Recently, the Scorpio website construction team saw some of the website update content, which is really a bit messy. They mixed industry news, company news, industry knowledge, knowledge questions and answers, etc., and could not distinguish between industry news and company news. Such unclear content directly affects the user's browsing, and affects the crawling of the search engine, without using the weight of the website. If we can sort out the content in different categories, it will greatly improve the efficiency of the website and thus improve the conversion rate of the website.
