There is a problem, Baidu engine a simple slogan to let many people remember the Baidu seo search engine. On the Internet in China, Baidu has more than 85% of the search engine share. Especially after Google has withdrawn from China's land market, Baidu is tightly occupying the top position in the search engine market. In order to achieve a higher ranking in search efficiency, many webmasters have to adopt some styles. There are biddings, and there are also SEO optimizations. In the end, what is the area of Baidu bidding and SEO? The following is a brief analysis of the difference between Baidu bidding and SEO by the Tianzhu website construction team.
First, the concept and meaning:
Baidu bidding belongs to the ppc type and belongs to the click-to-pay ranking promotion category.
SEO is a seo class that uses the craftsmanship to achieve a long-term ranking of the website.
Second, the billing style:
Baidu bidding is based on the number of clicks paid, and each time you click on your bidding account, there is less money. Of course, there may be cases of malicious clicks. According to Baidu’s official reputation, Baidu has grasped the technology for judging malicious clicks.
SEO is billed according to the ranking duration. The longer the customer needs to be ranked, the higher the price. However, SEO is relatively small compared to the cost of bidding.
Third, the average charge per IP:
Baidu's average price per IP is 0.40 yuan to 60 yuan.
The average charge for SEO is 0.95 yuan - 1.95 yuan per IP.
Fourth, the interests of both parties:
Advantages of Baidu's bidding:
1, can immediately show the end. Generally, Baidu bidding is done, and your website will be displayed on the Baidu homepage immediately. You can see the effect immediately.
2, can select an unlimited number of sets of words. Baidu bidding is to select an unlimited number of links, except for any pivotal police you need to do.
3, can clearly control the daily cost. Baidu has its own perfect Baidu bidding software, and customers can automatically deploy their own bid price through software. Always master and control your own costs.
4. Key words can be replaced by alternatives. If the customer wants to not do this keyword, he can replace the missing keyword at any time and select a new keyword, which also achieves the effect immediately.
Advantages of SEO:
1. It is not easy to be replaced by other websites. Websites operated by SEO can generally obtain a long ranking once they have a good ranking. Not easily replaced by other websites.
2. Search for achievements in nature. SEO-operated websites are all showing the natural search results, so it seems to double the real trust.
3. The brand image is established. Operating the SEO method to operate the website, the image and brand of the website can be well established. Expand the share of users.
4. The longer the line goes, the lower the cost. The SEO means to operate the website. The longer the website is online, the lower the cost.
V. Errors between the two sides:
The weakness of Baidu's bid:
1. It is highly substituted. The level of competition in Baidu's bidding is very high, especially in the hottest industries, such as plastic surgery and medical care. The situation in which the website is replaced at any time is repeated.
2, vicious clicks in the industry. There are also cases of malicious clicks in the industry. In order to suppress your website, some of the same industry has hired many seafarers and maliciously clicked on it. However, now Baidu has mastered some basic techniques for identifying malicious clicks, and implemented a system of malicious clicks and no billing. But some high-quality malicious clicks, Baidu is still not judged.
3. The price is getting higher and higher. If the customer's website needs to be ranked first, at the time of the quality of the star rating, the bid is higher than other bidding websites, but with the incentive of the industry competition, the price of the bid is also rising. The cost of bidding is getting higher and higher.
SEO's trick:
1, the display effect is slower. Operating the website through SEO means a periodic time, and the general cycle is three months to see the effect. So the ranking of the website shows a slower effect.
2, the keyword ranking position is definitely difficult to estimate. It is currently estimated that no SEOer can correctly predict the ranking of a website. Because of doing SEO, you can only estimate the ranking of the website in a rough way, because the search engine is a commercial institution of its own nature and not owned by SEOer.
Six, the website's click-through rate:
Baidu bid: 35%.
SEO: 60%.
URL click: 5%. (This is a reference number and is for reference only)
Whether it is bidding or not, it is still doing SEO, and it is helpful for the ranking of the website. However, what we want to emphasize here is that when we do this, we must fully consider our own situation. Rich merchants do bidding, and merchants without money do SEO optimization.
