With the continuous upgrade of Baidu's search engine algorithm, it seems that the optimization of the station optimization for the website has a direct impact on the weight and ranking. As a webmaster, how do we do the optimization of the station and find the optimal point of convergence? In the following, based on my own optimization experience over the years, the author summarizes several key links of small business website seo optimization. As a webmaster, we must know what we are doing.
First, the ranking analysis of the importance of website content.
The content of the website is the most critical link between the weight of the website and the core of attracting users' attention. As the webmaster, we must plan the content of the website well. Of course, this content is not only the text content, but also refers to the website. The core module of all, taking the homepage as an example, the user may pay more attention to the website news content, product module, customer case, message consultation module, but as the webmaster we must understand the order of importance of these modules, through the reasonable layout of the home page. Reflecting the display of the user's attention in a conspicuous position is the basis for sorting the importance of the content of the author.
Second, a reasonable internal chain setting enhances access.
The inner chain is like a city's highway. To be rich, it is an old Chinese saying to build a road. It has a very important reference for optimization. The rational internal chain construction here is not only a channel to help users understand more relevant information. More importantly, it also enhances the access of spiders and plays the role of one stone and two birds. As a reasonable internal chain construction, we must carefully think about the problem. Common practices, related terms in the article are linked to the new inner page. The related articles at the bottom add relevant articles to the exposure of visitors. These are the details of the internal chain optimization that we are carefully trying to serve users and search engines.
Third, too many texts on the website template are bound to reduce the experience.
The template text we understand is some fixed and persistent website templates, such as website header, footer, contact information, single page information, etc. If a website has too many template texts, it will inevitably reduce the efficiency of spider crawling. All are the same things, then these details are indispensable for the website, how to avoid it? It is good to try to improve the display and exposure of high-quality content, such as placing some dynamically updated content on the homepage, such as before It is the news dynamics, we can fix the customer case and product display within a certain period of time to update in time, and dilute the influence of the template text on the weight of the website through a large number of high-quality innovative content.
Fourth, user needs are the foundation of any website.
Because the user's needs are constantly changing, as the webmaster, we have to conduct multi-channel comparison analysis to enrich the website content, meet the needs of users at all levels, and study the customer's needs. Satisfying the customer's needs is the premise of content creation. Common user needs analysis includes, for example, we search for keywords with many known issues on the front page, proving that users have a lot of questions and answers. We have to consider whether to set up such a special module to cover these needs? Analyze the trajectory of user operations through Baidu drop-down box and related search from short word auxiliary word to long tail word, step by step analysis and targeted setting and article supplement.
Fifth, a stable server is the base of optimization.
When it comes to website optimization, you can't help but mention the problem of website server. In the process of optimization, I have many times because the server ranks directly in the top 100 because of the server. The ranking is good. Once the server has problems, it will understand the spider access. In the case of a situation, the search engine considers the user experience and will send the site that cannot be opened temporarily to a hundred. As an optimizer, if your keyword competition is very fierce, the profit brought by the company is very high. The impact of the website server factor on the stability of the website, due to the situation of the base camp, our previous optimization work will fall short.
Finally, the website construction team of Tianzhu concluded that the optimization of the website of the enterprise is a problem that many webmasters are focusing on. We can't just think about the optimization of the station from the content factor, and more comprehensively consider the optimization of the station is the website optimization staff. The point that should be paid attention to, the awareness of the overall view is very important, because the accumulation of weights is a comprehensive score judgment, we can only use the analysis and grasp of various details to achieve the ultimate in station optimization, continuous analysis and change. It is the basic optimization quality.
