1. How many external keywords are connected?
The higher the relevance of the keyword, the higher the baidu keyword ranking. The relevance of a keyword is mainly reflected in how many times the keyword is presented from other pages to the page. The number of external connections in the website is an important consideration in the baidu keyword ranking. For example, to make the keyword "Bei Duo", if there are 5,000 pages in the entire Internet connected to the Bedo sub-site, and 3,000 pages are connected to the bbs station, then in the baidu search results, the Bedo sub-site is arranged in front. The bbs station is behind.
2, the external convergence of the keyword quality
The higher the keyword-related connection quality, the higher the baidu ranking. Generally speaking, the bumpiness of the website quality is the size of the website PR value. The higher the PR value of the external link, the higher the evaluation given by the search engine.
3. The bump of the website location weight of the keyword location
The higher the weight of the keyword location website, the higher the baidu ranking. The bump of the website weight, that is, the quality of the website's own outreach and website content, can be simplified as the bump of the website PR. Because the PR value of the website is an objective assessment of the quality of the website by the Google search engine. The higher the PR value, the higher the evaluation of the quality of the website.
4, the orientation of the page keyword
The baidu search engine assigns different weights to different orientations of the page. The usual rules are from top to bottom, from left to right. Specifically, the keywords in the title of the article are better than the keywords in the page, and the homepage keyword of the website is superior to other pages of the website. The page keyword position is better than the back. For example, the same keyword, your station is presented in the title of the website home page, and other stations are only presented on other pages of the website, then in the baidu search results, you will be in front.
5, the density of page keywords
Appropriate keywords should be adhered to in the page. The more frequently the keywords are presented, the higher the baidu keyword rankings. The so-called moderation is to grasp a degree. If the frequency of presentation is too large, it may cause the baidu search engine to mistakenly believe that it is cheating on the pile of keywords, and the consequences are very serious. After all, the taste of K is uncomfortable. It is generally believed that the density of keywords is best controlled within 2-8%.
6. Number and quality of connections in the station
It is necessary to insist on moderate keyword connection in the station. The larger the internal connection, the higher the baidu keyword ranking; the higher the internal connection quality, the higher the baidu keyword ranking. The truth of the matter must be reversed. The so-called moderate internal connection is to be controlled within a certain range. If there is too much connection, it is also suspected of being cheated by the baidu search engine. It is generally believed that the number of internal chain connections is optimally controlled at 3%. At the same time, the connection should also be noted, can not be connected for the connection, high-quality pages because of too many low-quality pages, may reduce the weight of high-quality pages.
7, the keyword location article is not from homemade
The self-created article, baidu gives a high weight. Today, with the increasing focus on intellectual property, any search engine will not ignore this problem, and the baidu search engine is no exception. Baidu wrote in his advice to the webmaster: "Baidu prefers pages with unique content, rather than simply copying and repeating pages that already have content on the Internet."
8, the time of the keyword presentation sooner or later
The earlier the keyword is presented, the higher the baidu keyword ranking. Because the earlier the keyword is presented, the search engine thinks that the user of the keyword is better on the page, so that the keyword of the page location will have a better ranking in baidu.
9, the user's click rate of the keyword
The user's click rate is a symbol of baidu's judgment of the user's experience. The higher the click rate, the higher the baidu keyword ranking. Because the higher the click rate, the baidu search engine judges that the user experience of the keyword location is better, and the good user experience gets a good ranking. This is not controversial.
