Network integrated marketing refers to all marketing activities that are carried out to promote the company. Marketing started from the day the company was born. Specifically, network integrated marketing is a big supermarket that brings together various network marketing methods, products and services. It mainly includes online research and marketing, universal website marketing, online yellow page marketing, and search. Engine marketing, e-commerce marketing, email marketing, forums, community marketing, classified information network marketing, call advertising marketing, resource cooperation marketing, web experience marketing, blog marketing, Witkey marketing, etc., then the status of the enterprise, the corporate goals The customer group, the enterprise's focus on brand and sales, is a kind of network marketing method carefully selected.
Integrated marketing is based on 4C (Consumer Consumer, Communication Communication, Convenient Convenience, Cost Cost). 4C advocates customer-centric, customer demand is supreme, and implements two-way communication between enterprises and customers. Require marketing planners to look at online marketing from a strategic perspective. Marketing is to establish a special relationship with loyal customers. This includes providing continuous service before, during and after sales. Integrated marketing is a process, not a simple one. Sales, not a transaction process, nor a simple individual marketing, requires a long-term plan.
Network integrated marketing will bring at least five benefits to FMCG.
1. Rapidly enhance brand awareness and recognition;
2. Expand product consumer groups and enhance young people's recognition and consumption awareness of the brand.
3, through animation, video and other entertainment, fashion marketing communication, make the brand younger, more energetic, and maintain good communication with potential consumers, fortunately, the recognition of brand culture.
4. Pioneering for regional brands to enter the national market, and achieve marketing superiority through low-cost, high-yield network integration and dissemination.
5. Through the e-commerce cooperation alliance, establish or expand the network sales channels of enterprises, and increase the wholesale and group purchase shipments and profit margins.
