The revision of the corporate website is nothing more than to make the site better attract visitors and retain visitors. Of course, it is also important to improve the performance of the website in the search engine. In short, the website is revised to obtain more on the original website. good performance.
What SEOer is most afraid of in the website revision is that the existing rankings and the ranking of certain keywords will be affected. So how should we avoid these risks?
First, check the ranking before
We can use traffic statistics or search engine queries to check the original website rankings. If it is a specific keyword, then we can better understand the existing rankings. You can use Notepad and Word to record well. Ranking status and title, keywords, etc. of the webpage. The reason why the style of Yang Yang puts the inspection ranking in the first step is because the title, content and keyword density of these pages are changed as little as possible during the construction of the new station, avoiding the floating of the ranking after the new revision.
Second, retain the original page name / PR value
Keep the original page, even if the structure and content of the page is changed, the search engine spider can still find the page by "original path". This method allows the spider to re-include the new content in the original page, and also protects the original ranking and the PR value of the page. Of course, if some pages are unreasonable, they are not suitable for search engines or can be deleted due to design needs.
Third, retain the old website structure and content
After the new station is established, the old website content should not be deleted immediately. In the original old website page, a suitable link should be established to point to the new web page. If the original webpage is deleted, you should do a 404 page to avoid the spiders coming to the air. If some pages have high ranking or PR values, and the design needs are not deleted, you can use 301 to permanently redirect to the new webpage.
Fourth, Sitemaps update
It can make search engines better and faster to include new sites. It is recommended to create Sitemaps, tell search engines that my site is changing, and drag search spiders to include new pages.
Fifth, avoid conflicts in the content of the site
Styles often show that the content of some newly revised websites is almost the same as that of the old version, which is not friendly to search engines. In addition, the structure of new and old websites is different, and search engines may Take more time to observe and analyze your current website. Therefore, the links between the new and old stations and the relevance of the content should be handled to avoid duplication of content.
Sixth, new station maintenance
After the above work is basically completed, a brand new website will come out, and the content of the website should be updated in time. At the same time, look for a few high-quality links, so that search engines can include the pages of the new station as soon as possible. In addition, the establishment of the new station may cause loss of traffic, may wish to consider PPC advertising to make up for the loss of current traffic.
