With the rapid spread of the Internet and the rapid development of related website software, it is now quite easy to build a corporate website. Even Xiaobai, which knows nothing about technology, can rely on intelligent software to come, so that technology is very powerful. It is not difficult to find through observation that the enterprises that rely on the above simple and rude methods to build websites are no longer a few, especially small and medium-sized enterprises. There are three reasons for analysis: one is related to the business idea of “short and fast”; the second is low cost; the third is not Pay attention to it.
So how can we build a corporate website with a soul? Before that, we need to know what is the soul of the corporate website? To put it simply: logic, the logic of the user's thoughts, and the logic to effectively convey the brand value.
How can I think what the user thinks and effectively deliver the brand value?
If you think about it, you may feel that you have no way to start. In fact, it is a lack of methodology. Just in the latest issue of "Sales and Markets" magazine, I saw a very appropriate description of the "model", that is, those who have maps do not get lost, and those who have models are not blind. That's right, patterns, or methodologies are actually compasses for doing things.
Recently, the blog update has been slowed down. The main reason is that the company's website has been revised. On the weekend, we have sorted out the ideas and made a small summary and small sharing of the website construction preparation work in the near future.
Methods for building corporate websites
Recently, I have had more dealings with two students, Google and Baidu. The following is an effective set of corporate website construction methods, which are summarized and compiled with the help of two children's shoes. I hope that I can have a reference value for those who love the operation of the website. You are welcome to make a brick and speak.
First step: Clear goals
Before you build a station, you must first define what the purpose of the corporate website is. What do you expect from the official website of the company? Such as: is online sales? Brand information delivery? Information inquiry?
Step 2: Strategy Analysis
After clarifying the goals of the website, it is necessary to start the target audience analysis (what to do on the corporate website, what is the point of interest), analysis of its own status (how the brand influence, product line, service level) and industry competition research (industry opponents are in How to do it);
Step 3: Program Development
After a comprehensive strategy analysis, we need to clarify what we want to do (defining the requirements) and how to implement them.
Step 4: Project Execution
After clearly implementing the solution, you need to develop a website architecture and start creative design, content organization, and program development.
Step 5: Maintain and improve
Finally, after the website is online, there are more important tasks: operational maintenance, data monitoring, and results tracking. In order to form a closed loop, the website will continue to be stable, stable and forward.
