The TianAo website construction team tells you that the first advantage of corporate website construction is to enhance the corporate image.
1. Helps to enhance corporate image
Generally speaking, if a company establishes its own website, it is unlikely to bring new customers and new businesses to the company immediately, and it is unlikely that the company's performance will be greatly improved immediately. The role of the corporate website is more similar to the advertising that the company does in the newspapers and on the television to promote the company itself and the brand. The difference is that the corporate website has a larger capacity, and the company can put almost anything that wants to be known to the customer and the public. In addition, the cost of corporate website construction is relatively lower than other advertising methods. The cost of a corporate website is only 30,000 to 40,000 a year. For example, if a company advertises in a newspaper, half a page, it will cost hundreds of thousands of days. Of course, websites and advertisements are two different ways of propaganda, each with different roles. They are more complementary to each other than to each other. If a company has its own URL, it should promote the URL in various advertisements and put the specific content into the URL.
2, enabling the company to have network communication capabilities
In China, people often misunderstand the Internet, thinking that e-mail is the Internet. We have seen many companies that use email addresses as URLs and print them on business cards. In fact, email is just one of the most common and simple features of the Internet. The real connotation of the Internet is the richness of its content, almost all-encompassing. For a company, its logo of network communication is that the company has its own independent website, not an e-mail address.
3, can introduce the company and company products in full detail
One of the most basic functions of the company's website is to be able to introduce the company and company products in a comprehensive and detailed manner. In fact, the company can put anything that people want to know on the website, such as the company profile, the company's factory buildings, production facilities, research institutions, the appearance of the products, the functions and how to use them, etc., can be displayed online.
4. Implement e-commerce features
Now you can implement e-commerce functionality for your business on the website. You can post it on the website:
A Real-time news release system: online WEB release company news and various industry news, news, schedules, etc.;
B real-time quotation system (such as transportation industry): shipping whole container, seaborne bulk cargo, air freight quotation, trailer quotation, express quotation, online booking system (customer booking → booking receiving → booking feedback), cargo tracking and query system ;
C Online download system: including online management, online publishing, etc.;
D Electronic Mall System: You can open your own store online;
E customer message board, online survey, recruitment system, mailing list, BBS forum, etc.
5, can maintain close contact with customers
In the United States, whenever people want to know what new products, new services, or old products and services have changed, or even just want to know what news the company has, they will habitually enter the company's website. Because foreign companies have become accustomed to publishing all new products and new service information online, and regularly publish information about the company online. Chinese companies and customers are not accustomed to this type of contact for the time being, and the content of Chinese companies' websites is generally updated only after a long time. But as more and more companies publish products and information online, this situation will change significantly. After all, more and more companies have network capabilities and are getting used to communicating on the web.
6, can establish business contacts with potential customers
This is one of the most important functions of the corporate website, and why so many foreign companies attach great importance to the root cause of website construction. Nowadays, the big buyers in the world are mainly using the Internet to find new products and new suppliers because they are the least expensive and most efficient. In principle, anyone in the world who knows the company's website can see the products of the company. Therefore, the key is how to promote the company website. A very practical and effective method is to register the company's website on a world-famous search engine and select keywords related to the company's products and services, so that potential customers can easily find the company and products. This is a common practice in international business and has proven to be very effective.
7, can reduce communication costs
For many companies, the annual communication costs, especially the communication costs related to import and export, are a huge expense. By using multiple e-mail addresses provided on the company's website, communication costs can be effectively reduced, which is a very practical benefit of corporate websites.
8, you can use the website to get timely feedback from customers
Customers generally do not actively feed back information to the company. For example, when the company designs a website, it adds e-mails and spreadsheets specifically for customers to contact the company. Because of its extremely convenient use, the average customer is more willing to use this method to contact the company. Therefore, the company can get a lot of customer opinions and suggestions.
