Some ideas for creating a great page by the Scorpio website building team:
1. Allow visitors to easily reach you
In some cases, visitors may have more questions or want to learn more. By placing your contact directly on this page, it is very easy for users to get in touch with you. If you provide multiple contact methods and put them on a separate page, then ensure that the user can link directly to the page at least on the "About" page.
2. Tell the visitors who you are.
It is best to place a real photo of you or your team. This allows curious visitors to know that there is a bunch of real people behind your website, not machine programs. Be sure to avoid using the characters in suits and suits that are found on the Internet. This is worthless, and users are not stupid.
3, do not give users meaningless redundant information
“We are committed to providing superior value to our customers through superior performance and providing world-renowned services to grow to be the number one in the industry...” such statements can be applied to most companies. But what readers want to know more about yourself and your business is not the slogan goal, so don't waste this user's reading time with this information.
4, easy to navigate
Users visiting the "About Us" page are hoping to quickly get to know your relevant information, but if your information is typeset and the style is not good for reading, then they may need to read everything to find the key information they are looking for. . Therefore, it is best to make the user's reading process easy by dividing the content of the page into blocks and marking the easy-to-understand titles.
5, tell the user where you are
It is a very simple way to let users know where the business or website owner is located. Of course you can just write your own address, but it's best to consider placing a map module. Although this map may not have any practical effect, there will be no users who are really interested in going to your actual location, but after all, as a picture, more or less can enhance the expressive power of plain text.
6, guide user behavior
Once the user has browsed your "About" page, give them an option to continue with your site. For example, let them subscribe to your blog, sign up for an account to use the services you offer or buy your products. Regardless of which option is offered, try to be sure to put it in the most eye-catching place.
When a user visits and reads the "About" page, this behavior often shows their potential interest, and you have to consider the opportunity to make it easier for them to further develop relationships with you or your website.
7. Show your featured information to users
Show your strengths and why you have the ability to do such things. This gives people a reason to invest in time to trust you. In the long run, they may invest personal information and money with you because of this trust relationship.
8, tell the user straightforward what you are doing
Imagine a user visiting your site for the first time and still don't know what you are doing. Then, before you officially introduce what is unique about you, use a short and straightforward statement, such as "We are a publishing group...", "A speaker company belonging to an enthusiast...", "Full-time blogger...".
9, tell the user why you are doing the current thing
By describing why you are doing what you are doing, you can clearly communicate to the user what makes you unique. This is a way to distinguish you from a large number of competitors, while at the same time being able to convey your service ideas and values to the user.
