In the Internet+ era, industrial product websites are far more important for marketing and brand communication than mass consumer goods websites. The website is the most convenient and most frequent way to understand the industrial brand and the first window, and it is also the door to the cooperation business opportunity. Most industrial companies know the need for marketing-based websites, but they don’t know how to build responsive marketing websites to maximize their marketing power.
First, let's analyze the problems existing in most industrial enterprise marketing websites on the market:
1. The website is like a sample of the company. Only the product is sold, and there is no brand marketing power.
2, website construction and enterprise development stage are out of touch, customers can not By reading the website to accurately judge the true strength of the company, the company has lost many business opportunities.
3, corporate website content construction is only Wang Po sell melon self-selling boast I don't know what information the customer wants to read on the website.
4, the website page is varied, but the reading is not true, can not let customers know the important information of the company, and generate brand trust.
5, the website shows the comprehensive information of the enterprise, but lacks features, and does not achieve good network interaction function, can not stand out among many similar websites.
The above problems are mainly due to the industrial brand for the website brand The understanding of marketing power is not in place. In the global brand marketing competition, many large and medium-sized enterprises recognize the problem of insufficient marketing power of marketing websites, but do not know how to improve. We use the case of the industrial enterprise marketing website that Tianyi has recently served to analyze how industrial enterprises build marketing-oriented marketing websites.
Industrial Brand Marketing has proposed the "Brand Benchmarking Act": Each industrial company has different industry competitors and catch-up targets at different stages of development, which are important reference elements for the construction of marketing websites. What we need to achieve is to highlight the characteristics of our brand when building a website, beyond the competition.
1, Site targeting:
Create an industry benchmark brand image.
2, construction concept:
Highlight the brand image and the comprehensive strength of the company. Construction is in line with search engine marketing, social media marketing, network marketing and e-commerce marketing one-stop corporate marketing platform.
3, Technical Operations:
Based on the Sass cloud platform, we will fully utilize the latest HTML5 website development and marketing technology to build a useful, easy-to-use and independent enterprise Internet marketing platform.
4, Features and Design:
The TianAo website construction team has many years of in-depth understanding of the essence of Internet marketing, accumulated deep experience in Internet innovation and operation, invested millions of dollars, spent several years, and worked hard to build a marketing platform for Tianzhu.
